When I heard about this today I had to check the date to make sure I didn't fall for an April Fool's Joke but it appears that New Hammer is now in the market for.... beer. Read this entry on their official site for more details. Yep, rather than focusing on making decent new movies the powers that be decide to branch out into the drinks market. If they had at least gone for wine, there'd be a marginal connection. Y'know: "I don't drink.... wine."
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