Well, Beyond the frigging Rave has now come to an end. Though neither I nor most of the other old Hammer fans have been remotely impressed, the comments on the website seem to indicate that new Hammer did manage to create a number of young (read: right demographic) fans, so the experiment seems to have worked at least on a raising the awareness level.
Two news items have lately come in about the direction the company is going to take. On the one hand it appears that they indeed keep on producing new films and have plans for at least three more. On the other hand Hammer seems to be again changing hands. These news items can in full be found here and here.
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